Advertisement is the key income source of any newspaper. Dainik janakantha has an advertisement department. While most members of this department are salespeople, creative services may also be here. The main responsibility of this department is to handle the advertisement related matter. Their department tries to provide the better service to their customers. The classified department handles all advertisements that run in the classified section. The remaining ad reps sell into the non-classified section of the newspaper, often called "Run of Press". In addition, the member of this department is tries to maintain a good lesion with government, non-government organizations, national, multinational companies, ad agencies etc.